Table of Contents
The Visual Search & Augmented Reality Shopping Experiences created by ExpertRec will provide users with a new way to buy via e-commerce. The change in e-commerce retail has forced consumers to adapt their e-commerce shopping process. With new e-commerce tools like ExpertRec Visual Search, the retail industry can offer consumers easier and faster means of locating products.
In general, modern buyers discover products on social media, via videos, or through physical experiences. Typically, they either don’t know the name of the item that they are looking for, or they don’t know how to effectively use keywords in their search. Customers trying to buy products online therefore experience a disconnect between what they want and what results they are getting from their searches. By using ExpertRec Visual Search technology, customers can now use images to search for products rather than relying solely on words to perform a visual search.
Once an image of a product is uploaded by a customer, the artificial intelligence(AI) that ExpertRec uses analyzes the product’s visual components (form, color, patterns, design, and structure) and provides a customized list of relevant products for each customer. This solution makes for a much smoother shopping experience and solves the frustration associated with the traditional method of searching for products online.
The Changing Face of Product Discovery
Customers have changed dramatically over the last few years in that they now want fast responses and personalised shopping experiences. A slow and poor search experience will cause customers to leave your site.
ExpertRec is working towards making it easier for users to find products on your site by letting the user search visually and intuitively for products through ExpertRec’s platform. This will keep them engaged with the site and allow them to continue product searching visually, instead of attempting to search for the correct terms and then leaving the site without finding their product.
For companies, the benefit will be through greater levels of repeat business and increased potential for converting customer purchases, as the easier it is for customers to find the products they are looking for, the more likely they will be to purchase the product.
AI Visual Search & AR Shopping Experience
Transform Your Store with Smarter Product Discovery
ExpertRec helps eCommerce businesses deliver intelligent visual search, faster product discovery, personalized shopping journeys, and immersive AR experiences — helping customers find and purchase products with confidence.
Easy integration • AI-powered discovery • Works on any eCommerce website
A Small Shopping Challenge
You have found an attractive purse in an online photo, but do not know the name of the brand or how to describe it.
A) Type in keywords, trying to find it
B) Upload an image of the purse and get results for similar items right away
C) Go to several different websites searching for it manually
Today’s consumers are usually able to choose B as their method because it seems quicker, simpler, and more intelligent than A or C. This is why visual commerce has become a large component of how e-commerce will develop going forward.
AR Shopping is Redefining Online Confidence
If a customer likes a product but does not know how it will fit into their home or how it will look once it’s there, the uncertainty may prevent them from purchasing this product online.
Using ExpertRec’s AR Shopping Experience enables the customer to view products before deciding whether or not to make the purchase. By using this Experience, customers gain a better understanding of what they are purchasing because they are able to visualise the product more accurately while shopping in a virtual setting, resulting in increased customer satisfaction as well as a decrease in returns caused by a customer who did not receive a product that met their expectations.
Easy Implementation is Key for Retailers
Most e-commerce retailers want sophisticated features and benefits from their applications. However, many of them hesitate to adopt advanced features due to concerns over cost or the level of complexity associated with implementing these solutions. ExpertRec provides those retailers with an easy, cost-effective way to implement advanced AI-enabled tools into their business without making it difficult or expensive. It has developed tools that help create a better shopping experience on e-commerce stores by improving customer interaction and performance. The combination of state-of-the-art intelligent search capabilities and an engaging user experience provides an opportunity for them to create and operate e-commerce stores that provide an easier, customer-friendly experience.
Shopping in 2026 Will Feel More Human
More and more, e-commerce is evolving into shopping experiences that seem less mechanical and more human. Consumers today expect their shopping experiences to provide a fast, intuitive understanding of their preferences and to eliminate as much unnecessary effort as possible.
The use of visual search and augmented reality in e-commerce will become a much more effective and natural way for consumers to explore the products they wish to buy, rather than forcing consumers to adapt to new technologies. Therefore, in the future, consumers will expect technologies to adapt to them, not vice versa.
ExpertRec is helping retailers get ready for this future by providing better search technologies for consumers to easily locate, check, and connect to products.
Final Thoughts
The characteristics of an effortless shopping experience represent the future of e-commerce. Retailers can access products quickly, enhance purchases using visual search technology, and create augmented reality experiences to improve the shopping experience. Retailers who invest in making sure customers have a great digital buying experience will have a tremendous advantage well into the future by having done so now.
To create a seamless and competitive eCommerce marketplace, retailers must create an easy-to-navigate and easy-to-purchase online shopping environment for all customers before losing customers due to having less competitive price advantages.
