1. Visual Merchandising for Search Queries

Pin your priority products at the top of search results.

Visual Merchandising allows you to select specific products and pin them at the top of search results for chosen search keywords.

For example, when a customer searches for “running shoes,” you can ensure your best-selling or newly launched running shoes appear first.

Key benefits:

• Promote best-selling products by placing them in prominent positions.
• Highlight new arrivals when customers search for relevant products.
• Increase product visibility for products you want to prioritize.
• Drive more sales by putting important products in front of interested shoppers.

Best for: Promoting selected products for specific customer search queries.

2. Visual Merchandising for Category Pages

Control which products appear first on your category pages.

Visual Merchandising also allows you to pin selected products at the top of category pages, ensuring customers see your priority products when browsing collections.

For example, in a “Women’s Clothing” category, you can pin new arrivals, seasonal collections, or best-selling dresses at the top.

Key benefits:

• Highlight featured products within individual categories.
• Promote seasonal collections and special offers.
• Give best-sellers better visibility on category pages.
• Improve product discovery by showcasing important items first.

Best for: Organizing category pages to highlight products that matter most to your business.

3. Boosting Rules

Automatically move products higher or lower in search results.

Boosting Rules help you control product rankings based on attributes such as stock availability, brand, price, or other product field values.

You can assign positive boost scores to move products higher in search results or negative scores to lower their ranking.

For example, you can boost in-stock products so customers are more likely to see available items before out-of-stock products.

Key benefits:

• Prioritize in-stock products to improve the shopping experience.
• Promote selected brands or product groups based on business goals.
• Lower the ranking of less important products without removing them.
• Improve search relevance by adjusting results according to product attributes.

Best for: Automatically influencing product rankings using predefined business rules.

4. Promotional Banner

Display eye-catching promotional banners above search results.

Promotional Banner allows you to show clickable promotional images above search results when customers search for selected keywords.

For example, when someone searches for “laptops,” you can display a banner promoting a laptop sale or a special financing offer.

You can create customized banners for both desktop and mobile devices and link them to relevant collections, landing pages, or offers.

Key benefits:

• Promote seasonal sales and special discounts directly within search results.
• Highlight marketing campaigns for relevant search keywords.
• Direct customers to promotional pages through clickable banners.
• Increase engagement and sales opportunities with highly visible promotions.

Best for: Displaying targeted offers and marketing campaigns within the search experience.

5. Showcase Products

Display recommended products before customers start searching.

Showcase Products allows you to display featured products as soon as customers click the search bar, even before they type anything.

You can feature best-selling products, popular items, or manually selected products. You can also display popular search queries and recent searches to help customers navigate more easily.

For example, when a customer clicks the search bar, they can immediately see your store’s most popular products and trending searches.

Key benefits:

• Encourage product discovery before customers enter a search query.
• Promote best-selling and popular products directly in the search interface.
• Help customers find products faster through popular and recent searches.
• Increase engagement and sales opportunities on desktop and mobile devices.

Best for: Engaging shoppers and recommending products the moment they interact with the search bar.

6. No Results

Show relevant alternatives instead of an empty search page.

The No Results feature allows you to display recommended products when a customer’s search returns zero matching results.

Instead of showing an empty page, you can present popular products, trending items, or manually selected recommendations.

For example, if a customer searches for a product that isn’t available in your store, you can still showcase other products they might be interested in.

This feature can be used on both search results pages and autocomplete suggestions.

Key benefits:

• Avoid empty search experiences by displaying alternative products.
• Reduce search abandonment by giving customers more products to explore.
• Keep shoppers engaged even when their original search has no matches.
• Increase conversion opportunities by recommending available products.

Best for: Recovering potential lost sales from searches that return no matching products.

7. Delete Products

Remove unwanted products from search results.

Delete Products allows you to remove specific products from search results by finding them using their product name, SKU, keyword, or product ID.

For example, if a discontinued product still appears in search results, you can remove it so customers no longer see it.

Important: Deleted products are removed from ExpertRec search results immediately, but they will reappear after the next catalog data sync if they are still present in the source catalog.

Key benefits:

• Hide discontinued or outdated products from search results.
• Remove unwanted product listings that shouldn’t appear in search.
• Maintain a cleaner search experience by temporarily excluding selected products.
• Improve product relevance by controlling which items appear in results.

Best for: Temporarily removing specific products from search results.

Make Every Product Discovery Experience Count

With ExpertRec, you can do more than simply display search results. You can control product visibility, influence product rankings, promote offers, and recommend products throughout the shopping journey.

Whether you want to highlight a best-seller, promote a seasonal collection, or prevent customers from leaving after an unsuccessful search, ExpertRec gives you tools to create a more engaging shopping experience.