Every Search Is a Moment of Intent
Every time someone types in your site’s search bar, they’re telling you what matters most to them — right now.
With ExpertRec’s smart search banners, you can transform those intent moments into meaningful, personalised experiences. By blending creativity, relevance, and timing, you turn simple search results into a dynamic marketing channel that drives conversions.
What Are Search Banners?
Search banners are visual highlights or messages that appear within your search results — perfectly matched to what the user is looking for.
Picture this: a shopper searches for “jackets” and instantly sees a banner for your new winter collection. That’s a search banner in action — capturing attention at exactly the right moment.
You can use search banners to:
- Promote sales, discounts, or limited-time offers
- Highlight new arrivals or seasonal collections
- Showcase high-margin or trending products
- Deliver personalised recommendations based on past user behaviour
They’re simple, elegant, and powerful tools to make your search experience more engaging and conversion-focused.
Why Search Banners Matter
Your site’s search bar is where customer intent shines brightest. When someone searches, they already know what they want — you just have to show them where to go next.
With search banners, you can:
- Capture attention instantly when engagement is highest
- Guide discovery with curated promotions and collections
- Boost conversions by connecting queries directly to offers or key pages
- Enhance your brand experience through visuals that feel native and purposeful
In essence, search banners turn search from a static function into an interactive storytelling space.
How ExpertRec Makes It Effortless
With ExpertRec, you don’t need to be a developer to create powerful, personalised search experiences.
Our intuitive dashboard lets you:
- Define where and when banners appear — by search term, category, or campaign
- Update or replace them in seconds
- Maintain a seamless, branded look across desktop and mobile
Because banners are built into ExpertRec’s search and merchandising system, you can manage everything — from rules to personalisation — in one unified platform. No complex setup, no coding required.
Contextual and Personalised Experiences
ExpertRec’s smart banners go beyond simple visuals — they adapt to user context.
Your banners can automatically adjust based on:
- User behaviour: past purchases or browsing patterns
- Search context: keywords or filters in use
- Campaign timing: festive offers, product launches, or weekend deals
This means every banner feels intentional, relevant, and personal — not just another promotion.
Transform Search into a Marketing Channel
Think of your search results as a digital storefront. Smart banners are the display windows that stop your visitors from scrolling past.
For instance:
- A query like “gift ideas” can reveal a festive guide banner
- Searching for “sneakers” can spotlight your newest drop
- Typing “summer dresses” can highlight your seasonal sale
Each banner creates a small moment of delight — and those moments add up to stronger engagement, higher conversions, and happier customers.
Best Practices for Using Smart Banners
To make the most of your search banners:
- Keep visuals clean, relevant, and mobile-friendly
- Align banners with real customer intent
- Refresh content regularly to stay in sync with campaigns
- Track impressions, clicks, and conversions to measure success
- A/B test different styles to see what resonates best
The Future of On-Site Merchandising
Search is no longer just about finding — it’s about discovering.
With ExpertRec’s smart banners, you move beyond reactive search to proactive engagement, guiding your users toward what they’ll love next.
Whether you want to promote a flash sale, highlight trending items, or deliver personalised offers, ExpertRec empowers you to do it all — beautifully, intuitively, and without code.
