Carrying out inquiries on legal issues by means of online legal reference sites should be practically easy. When a person looks for a family, corporate, or immigration lawyer, they are surely supposed to be able to do it quickly without facing any difficulties. In the case the search functionality does not provide users with relevant results fast enough, clients will not seek the services of this attorney.

The choice of a relevant artificial-intelligence-based search tool is of utmost importance. It also determines the user experience and conversion rate. Below is a brief overview of the three best-known alternatives.

The Importance of Search for Law Sites

Legal websites have hundreds of resources available on different topics like legal branches, attorneys’ data, case information, lawyers’ blogs, FAQs, downloadable content, laws, and innovations.

Once someone looks for anything useful and cannot find it on the site, it causes frustration and makes them return to the search engine.

A well-developed search feature of the website can help visitors solve these problems easily.

What Elements Create a Good Search Experience for Law Companies?

Legal queries are often very specific. Queries contain terms such as “intellectual property attorney,” “lawyers for property-related disputes,” or “procedure of family court.”

So, a good search engine is needed to provide the right results even if there are mistakes or different phrasings used.

For example, if someone types in “Labour attorney,” the results must include references to “employment attorney.” The same goes for “child custody,” which gives references to both “family law” and “parental rights.”

Therefore, introducing such expressions makes a legal website substantial and informative.

ExpertRec: Ideal for Law Sites That Want More Customer Calls

ExpertRec is suitable for corporations that need an enterprise search but are not yet ready to overcome complicated solutions.

Users do not need to wait for the implementation of the search function. Legal companies can utilize ExpertRec as an easy solution for making clients able to find their services, lawyers’ information, news, articles, and so on.

The system provides automatic indexing of the website and relevant searches. Other functionalities are fixing users’ mistakes, fixing synonyms, an auto-complete system, etc. With these functionalities, it becomes easier to find any required information.

Due to easy implementation, even companies that do not have developers will have a good experience of using the proposed solution.

AI-Powered Site Search for Law Firm Websites

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Algolia: Powerful Search with More Technical Work

Algolia is a search engine that provides fast, effective, and convenient search options because of the efficient usage of artificial intelligence technologies.

However, not every interested person may easily benefit from this search solution, as it requires several user actions involving the use of algorithms, indexing, and ranking strategies.

Some companies have qualified personnel that can make use of all benefits offered by this search engine; however, other companies may need a lot of time and effort to acquire a solid understanding of the mechanisms of the search engine’s functioning.

In addition, the increasing usage of the search engine can lead to increased expenses for companies that make use of its capabilities.

Coveo: Corporate Search for Big Companies

Coveo offers its platform, which is installed with intelligent search technology powered by AI, to prospective clients, i.e., large companies that need it in situations where the companies have complex content systems such as many knowledge bases or customer portals.

On the other hand, the solution might be too complicated for some law firms. The high price of the implementation and the complicated process of configuration and cost might not allow such small law firms to use this solution.

What Makes ExpertRec the Best Choice for Legal Websites?

There are certain specifications to be fulfilled by legal websites that are beyond being just quick search engines. They are to have the capability of “thinking like a client.” In this regard, clients are often not acquainted with the appropriate legal vocabulary required for the information they seek. Instead, they tend to ask their questions using ordinary phrases or incomplete sentences.

This is where ExpertRec connects the wishes of its clients with the legal content of the website. The company helps match the user with the information needed, whether it is finding a lawyer or necessary documents, as well as getting information from blog articles.

Thanks to its simplicity, ExpertRec allows companies to concentrate on providing the best services rather than worry about problems related to search engine functioning.

Better Search Creates Better First Impressions

Users are familiar with the purpose of the search box. It is one of the features found everywhere on any lawyer’s website.

They are more likely to be positively impacted by the convenience in navigating through the website and, as a result, will make an appointment with the lawyer.

Finding the right search option is about improving navigation, but at the same time, it is about the customer experience improvement from the very beginning of their interaction.

Final Thoughts

One must keep in mind that legal firms’ websites aim at generating trust in their potential customers and providing them with needed information to make them clients. To this end, search engines serve businesses.

Algolia is a search engine that is targeted at developers, whereas Coveo is for corporate clients. However, ExpertRec is the best of both worlds, offering excellent search features and affordability.

With the help of ExpertRec, people can search for information without any problems, regardless of many thousands of sources of information.