Every ecommerce merchandiser knows the challenge — promotions change daily, inventory shifts hourly, and your top products deserve constant visibility.

With Expertrec’s Enhanced Pinning, you can finally take control of your merchandising strategy — combining manual precision with intelligent automation to keep your storefront fresh, relevant, and conversion-ready.

What Is Product Pinning?

In ecommerce merchandising, product pinning means fixing certain items at key positions — like the top of search results or a prime slot on category pages.

For example:

• Highlight new arrivals at the top of “New In” collections.
• Showcase high-margin or trending products on your homepage.
• Keep seasonal offers visible for the duration of a campaign.

Pinning ensures that business priorities, not just algorithms, determine what your customers see first.

💡 Key Benefits of Product Pinning

• Promote your most important SKUs and campaigns.
• Correct algorithm blind spots.
• Create curated, visually cohesive experiences.
• Increase click-through and conversion rates.

The Challenge with Traditional Pinning

Most ecommerce platforms offer only basic pinning features — and that’s where problems begin:

• Manual updates take hours per campaign.
• Pinned products remain visible even when out of stock.
• Pins don’t adapt to promotions, inventory, or performance changes.
• No centralized view makes management tedious at scale.

This rigidity limits your ability to move fast — especially during high-traffic seasons or flash sales.

Expertrec’s Enhanced Pinning: Smarter, Faster, Automated

Enhanced Pinning by Expertrec revolutionizes how merchandisers manage product placement — bringing flexibility, automation, and intelligence together in one platform.

Here’s how it elevates your merchandising strategy:

1. Multiple Pin Modes

Four versatile ways to control product visibility:

• Pin to Top – Always display a product at the top of any listing.
• Pin Here – Fix a product at a specific slot in the grid layout.
• Pin to Cursor – Instantly drag and drop products exactly where you want them.
• Pin All Prior – Bulk-pin multiple items above a selected product in one click.

✅ Result: Faster, precise merchandising with minimal effort.

2. Smart Unpinning Automation

Say goodbye to outdated pins. Expertrec’s smart rules automatically manage placements using:

• Date-based unpinning – Remove products when campaigns end.
• Stock-aware logic – Auto-unpin items that are out of stock or discontinued.
• Performance triggers – Promote high-performing items automatically.
• Fallback options – Refill freed slots with relevant alternatives via your search algorithm.

NEW: When unpinning occurs, Expertrec can either shift surrounding products to fill the space or auto-fill it with the next best item — maintaining layout integrity without manual tweaks.

3. Centralized Pin Management Dashboard

Keep total control with Expertrec’s Pinned Items Dashboard:

• View all pinned products across pages and campaigns.
• Bulk edit or unpin instantly.
• Track who pinned what and when for better governance.

✅ Result: Manage hundreds of products effortlessly — across multiple brands, seasons, or store views.

4. Context-Aware & AI-Powered Pinning

Expertrec goes beyond manual control. Our merchandising engine connects pinning to real-time business signals such as:

• Promotion periods: Automatically activate pins during live campaigns.
• Inventory status: Remove or hide low-stock products.
• Performance metrics: Boost trending or high-CTR SKUs automatically.
• Customer segments: Show personalized pinned products to different regions or audiences.

This is AI merchandising in action — combining data, design, and automation to deliver consistently relevant experiences.

📊 Practical Use Cases

Why Enhanced Pinning Matters

Enhanced Pinning isn’t just about moving products around — it’s about strategic control and automation.

With Expertrec, you can:

• Boost visibility for your top SKUs.
• Save time with automated, intelligent unpinning.
• Stay agile with real-time merchandising decisions.
• Deliver personalized, engaging experiences across every category.
• Drive more conversions and revenue with smarter placement.

By balancing automation with human intent, Expertrec helps ecommerce teams move faster — and sell smarter.