Table of Contents
Explore the sections of this guide and jump directly to the topic you want to read.
- What Is Shopify AI Search Consulting?
- Why Does Shopify Search Need More Attention?
- Game 1: Are You Able to Figure Out the Buyer?
- Five Methods in Which Shopify AI Search Consulting Improves Your Store
- Where Does ExpertRec Fit?
- Improving Your Shopify AI Search Experience: A How-To
- Game 2: Find Out The Optimal Result
- 5 signs that imply the necessity to improve AI search at your Shopify store
- Shopify Search and Discovery versus ExpertRec
- Final Thoughts
Picture a scenario where a customer goes to your Shopify store looking for a ladies’ office bag that costs less than ₹2,000. She types in “office bag under 2000 available with laptop space”.
Your store has the required product, but the search results show only casual bags, purses, and even a designer bag of ₹4,500. The product is available. The customer is willing to purchase immediately. But the search experience has failed.
This is where Shopify AI search consulting comes into play. The consulting does not only consider search as a box where the customers have to put in the relevant words.
It analyzes what it is that the shoppers are looking for and what they expect, as well as in what areas the search experience fails.
What Is Shopify AI Search Consulting?
Shopify AI search consulting is the process of improving search capabilities using customer activity, search information, and AI tools.
This process is an amalgamation of three disciplines: Shopify insight, search understanding, and comprehension of customer behaviour.
An AI consultant will ask:
- What are the search queries of the customers?
- What is the search result for different queries?
- What queries return zero or no results?
- Are they using any different terms?
- Which product should be suggested first?
- Are people clicking or buying the products?
For example, the super product could be called:
‘Men’s Waterproof Running Shoes – Black,’ but the customer could be searching for:
‘black jogging shoes’
‘shoes for running in rains’
‘waterproof shoes for less than 3000 bucks’
There is a difference between a title and the customer’s description of their need.
Why Does Shopify Search Need More Attention?
Visualise the case when your store features 5,000 products.
Customers would not spend time looking at many different pages just to find a product. They already know what they want to search for.
When search is not working properly, they might simply quit.
The drawbacks of a poor search include:
- The results provided are poorly matched
- No results found
- Product discovery becomes a challenge
- Too many search results obtained
- Sessions abandoned
- Sales missed
Shopify offers its merchants Search & Discovery applications that can be helpful in applying filters, synonyms, customizing search results, and product recommendations. Even though it can be a good start for an ordinary shop, it is a matter of fact that if your catalog as well as the nature of searches become more sophisticated, you will need more advanced search technology and analytics.
Game 1: Are You Able to Figure Out the Buyer?
A customer types in:
The customer writes:
To a question like that, what will the search engine provide?
Because the customer has given a lot of details in this case;
A good search engine will use the information that it gets to give more appropriate results.
Five Methods in Which Shopify AI Search Consulting Improves Your Store
1. Learn How Consumers Refer to Products
For the most part, consumers’ searches do not match the way the store categorizes its products.
Suppose a skincare outlet has Vitamin C serum in its product depth. The customer might instead use the terms below:
“Serum for glowing skin”
“Face serum for dull skin”
“Vitamin serum for everyday use”
In the above cases, the names of products differ but the intent remains the same.
AI-powered search helps fill that void.
2. Improve Your Search for Typos
Mistakes are inevitable. Customers might mistype:
They are not looking for an explanation. They want to purchase the items they searched for. The use of features including typo tolerance, synonym search, autocomplete, and smart matching technology can assist customers in getting to the relevant items regardless of an error they made during their search.
With ExpertRec, the store owners can implement advanced AI search solutions that make it easier for customers to find the products that match their needs.
3. Prioritize Relevant Products
Imagine that a user types into the search box as follows:
“Bluetooth speaker below ₹5,000.”
Your website has 80 products relevant to this search.
It is not useful to show all these 80 products.
Factors affecting search ranking may include:
- Relevance
- Availability
- Customer behavior
- Popularity
- Parameters of the product
- Business priorities
The goal is clear and simple:
To display the most useful products at the top of the list.
4. Provide Beneficial Filters for Customers
Picture this scenario: You want to buy a laptop and are confronted with a range of 600 products.
Filters are important in enabling customers.
Some of the helpful filters to consider when buying laptops include:
Cost | Memory | Storage capacity | Name | Processor | Display size
For clothing, the filters include:
Size | Color | Name | Cost | Material
Helpful filters in searching for products can immensely speed up the process.
5. Transform Search into Product Discovery
Search does not mean searching only for one particular item. For example, a person searching for the term “coffee maker under ₹8,000” may be interested in items like coffee beans, filters, cleaning supplies, or measuring spoons.
Likewise, a person searching for “iPhone 16” might be in the market for a case, screen guard, charging cable, or something else. So, it is possible to merge the idea of searching products with the concept of discovering products.
AI-powered Shopify search
Help Customers Find Products Faster
ExpertRec helps Shopify stores improve product search with AI search, semantic search, autocompletion, typo tolerance, synonyms, and search analytics.
AI Search
Semantic Search
Typo Tolerance
Search Analytics
Improve search • Increase product discovery • Turn searches into sales
Where Does ExpertRec Fit?
ExpertRec is a helpful tool for Shopify sellers looking to improve their search feature. The application is equipped with several sophisticated tools such as:
AI search, semantic search, autocompletion, ability to tolerate typos, synonyms, and search analytics.
Let’s take an example of the following query:
“Wireless headphones for calls under ₹4,000”
The query has three elements:
This is where modern search technology could significantly improve the quality of search results. Instead of relying on the phrase “wireless headphones”, an advanced search application should take into account all elements of the search inquiry to return useful and relevant results.
Improving Your Shopify AI Search Experience: A How-To
Avoid starting with:
“Which search application do we need?”
Instead, start with:
“What are the shortcomings of our current search solution?”
Step 1: Scrutinize the Search Analytics
Point out:
- Which search value do customers use most often?
- Which search values bring zero results?
- Which search values bring no clicks?
- Which search values are repeatedly used?
- What was bought with the help of search?
Step 2: Analyze your Product Data
Look at:
The product titles, descriptions, categories, attributes, tags, variants, and collections you have?
If the product information of your store is weak, even the best search will not help.
Step 3: Test the Queries of Real Customers
Rather than testing with the ideal product names, try using:
“gift for dad within ₹1,500”
“office chair for ₹10,000”
“small speaker for bedroom”
“dress for office party for ₹2,000”
Because these queries can help you see if your search engine is able to decode customers’ intentions.
Step 4: Monitor the Results
Keep track of:
And discover if your search is actually able to improve sales
Game 2: Find Out The Optimal Result
A buyer is looking for:
Your shop offers her:
Why?
Because the query supplies the following:
The more details users provide, the better.
5 signs that imply the necessity to improve AI search at your Shopify store
The following are the reasons why you should evaluate how good your search experience is:
1. You are experiencing rapid growth in your inventory.-
The more products you have, the more likely you will face search issues.
2. Your customers prefer searching.-
This suggests the importance of offering good search quality to your customers.
3. Your customers often see “no results found.”-
This indicates that some issue has occurred.
4. Your customers use natural language while searching.-
For example, instead of searching for “jacket,” they might search for “men’s winter jacket under ₹3000.”
Your website visitors search and immediately leave the site. This indicates dissatisfaction with the store experience.
Shopify Search and Discovery versus ExpertRec
Shopify Search & Discovery offers important functionalities like filters, recommendations, synonyms, and search customisation. It can be a helpful tool for various merchants. (ExpertRec)
But merchants with larger catalogues or complicated search behaviours might require other search capabilities and analytics.
This is where ExpertRec is able to provide intelligent search capabilities with better product discovery.
The crucial thing is not asking:
“Should I adopt AI technology since so many are adapting it?”
Instead, ask:
Final Thoughts
If you have brilliant products, competitive pricing, and excellent marketing for your product in your Shopify store, the products can be obscure.
The Shopify AI search consultant is meant to fill that gap by making it easier for clients to find what they are looking for.
That is all there is to it – Clients need to search logically, relevant products need to be retrieved, and filtered as fast as possible.
A better search experience doesn’t have to be too complicated for the customer.
The idea is simply to make the shopping experience easier.
With ExpertRec, you bring your Shopify product search to a whole new level and make it fast and convenient.
Check out ExpertRec for Shopify’s AI Search here: https://www.expertrec.com/
Ready to improve your Shopify search?
Help Customers Find What They Want Faster
Give your customers a smarter way to search, discover relevant products, and move from search to purchase with ExpertRec.
AI Search • Semantic Search • Autocomplete • Typo Tolerance • Search Analytics
