Table of Contents
- Introduction
- The Rise of Answer-Based Search
- Why Internal Website Search Matters
- How Expertrec Enables AI-Powered Internal Search
- Building a Perplexity-Like Search Experience with Expertrec
- Enhancing Search with AI Summaries and Context
- Benefits of Implementing AI-Driven Site Search
- Why Expertrec Is an Ideal Choice
Today’s users expect more from their online experience than just to have a simple search bar on their website. They also expect to receive an answer to their question, a brief summary of that answer, and information on the sources of those answers; therefore, they do not want just a list of links to click on in order to get more details about a certain topic.
As the use of artificial intelligence based search engines, such as Perplexity AI, continue to gain prominence; therefore, businesses, publishers and online retailers need to find the best way to create the same type of intelligent search in their own internal systems without developing complicated computer software that will create it for them from the ground up. Fortunately, through the use of tools such as Expertrec, the creation of intelligent searches similar to what is provided by Perplexity are simple and very efficient.
This paper details how an intelligent search system can be created using Expertrec, and how this system can completely change the way visitors engage with your website.
The Rise of Answer-Based Search
In general, traditional search engines focus on using keywords to deliver search results. In many cases, this means that it takes a user many clicks to find the specific information they are trying to find. On the other hand, AI-based or other innovative search methods are changing the way that people meet their needs through online content. Instead of simply providing a list of links for a user to click on, these new search methods use advanced technologies to analyze content, identify context and provide the user with relevant summaries from the source material. This has resulted in a much higher level of user satisfaction because users are provided with relevant information right away.
With the continuing popularity of this type of search method exemplified by solutions like Perplexity, many businesses desire to create an intelligent search experience for their customers on their websites to help drive engagement and ultimately increase conversions.
Why Internal Website Search Matters
People that perform an online search for items/products on a website are typically motivated and know exactly what they want when conducting their search (e.g., finding a specific product, finding a specific article/documentation page, or seeking information about a specific service). If users perform an internal search on your website and do not receive accurate results quickly, chances are they will leave your website.
Optimizing your internal search will help users to find information much faster, help to increase time spent on the site, and increase the probability of your users completing a transaction. This can also have a direct impact on the revenue generated by an e-commerce website, and increase user engagement and knowledge discovery from content-based websites.
Using an AI powered search technology similar to Perplexity within your own website will enable users to find clear answers rather than having to visit multiple pages to manually search
How Expertrec Enables AI-Powered Internal Search
Expertrec is a new generation AI based site search product that allows you to create advanced search capabilities easily on your website without complex infrastructure.
Expertrec doesn’t rely solely on keyword search, but instead, uses intelligent indexing, natural language processing, custom ranking algorithms, and more, to give users a more relevant search experience.
By utilizing Expertrec, webmasters can crawl their website, automatically index their pages, and have a smart search experience that understands user intent. When set up properly, Expertrec can display structured summaries, highlight relevant text in the result set, and provide contextually relevant results, just as you would see from an answer-focused site like Perplexity.
Another benefit of Expertrec is that it does not require massive amounts of development resources, meaning companies can integrate the search engine into their website with very little effort and customize the look and feel of the interface to match their brand.
Build AI-powered internal search like Perplexity
Create smarter website search with ExpertRec
Turn your website search into an AI-powered answer engine. ExpertRec helps you deliver summarized results, natural language search, intelligent autocomplete, and lightning-fast internal search experiences — without complex infrastructure.
Quick setup • AI powered results • Works on any website
Building a Perplexity-Like Search Experience with Expertrec
Your site’s content is indexed to begin with. Expertrec scans the pages of your site and creates a structured index of your articles, product pages, and so on. This index provides a foundation on which the search engine builds its structure. When users make a query, the system can quickly locate the relevant information by referencing this index.
When a site’s content has been indexed, the search interface can be configured to provide more intelligent responses to user queries. Instead of just displaying a list of pages, the system now highlights the relevant sections of the content that directly address the user’s request. As a result, when visitors find what they need, they feel like they’re receiving immediate answers rather than having to sift through unrelated results.
Natural language queries are also an essential element in a perplexity type search system. Most users enter full questions instead of keywords – like “How does your product work?” or “What is your return policy?” Expertrec uses its AI capabilities to interpret these types of queries and find the best-match content.
The search interface itself is customizable in order to enhance the user experience. Auto-completion, smart filtering, and related searches are all effective tools that can help direct users to the most relevant information available. As a result, the search process is faster, but so is the overall navigability on the site.
Enhancing Search with AI Summaries and Context
A defining feature of the Perplexity-style Search is its information summarization capability. AI-driven systems take the information from a traditional search engine rank order and provide extracted insights instead of a link list, which is concise and clearly presented. By setting up the structure of your website content correctly and by configuring the search experience that will be received by Expertrec users, significant passages of text in articles, product descriptions, and documentation can be highlighted to enable users to quickly determine if that page contains the information they need.
This functionality is particularly beneficial for SaaS documentation, Knowledge Bases and Libraries with large amounts of content. Visitors are able to review summarized insights instead of need to read many pages of content in order to get to the actual segment that is relevant to their inquiry.
Benefits of Implementing AI-Driven Site Search
A Perplexity-style Search can greatly improve a website’s ability to provide relevant content to its users. Users will find answers much faster than through a traditional Search Engine, which decreases user frustration and increases the chances of users staying on the website longer.
A better Search will also lead to increased content discovery. Many thousands of valuable pieces of information on many websites remain unexploited due to users not being able to locate the information easily. An intelligent Search will surface these pieces of content and allow users to access them.
For businesses engaged in eCommerce, Customers will be able to locate product offerings rapidly and be better positioned to compare product options and make purchasing decisions. For SaaS and publishers, Users will be able to locate knowledge base articles and documentation with greater efficiency.
Why Expertrec is an Ideal Choice
Building an entire custom AI for your own Search Engine can be very complex and cost-prohibitive. There is a large amount of hardware, models to train and maintain, and large datasets to maintain just to get the Search Engine operational.
Expertrec provides ready-made AI Search Engines that can easily be integrated into any website. Our platform is users flexible and can be scaled to meet the requirements of any size business.
The Expertrec AI Search Platform is specifically designed to be used as an internal Site search Tool. Companies can now provide their Customers with Search Engine capabilities without extensive technical knowledge.
As there is a very high demand for AI based Search Experiences, having a Perplexity-like system for your Company’s internal Search will provide you with a Competitive Edge over your competitors. Expertrec will allow you to provide a Fast, Smart and Intuitive Search Experience for your Customers that meets what today’s Digital User expects of an online Search Experience. Users are demanding instant responses from Search Queries and upgrading the Search Functionality of your site is not an option. The Expertrec’s Intelligent Indexing, Natural Language Processing, and ability to customize the Search Interface to match Company branding allows Businesses to transform traditional Search Box Operations into Intelligent
