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That being said, the website search bar is not just an approach to navigating through your site. A search bar is also the best way for visitors to convert. The majority of people that use on-site search are often considered “high intent” and therefore understand what they want, and are more likely to take an action once they find it. Due to this, finding the right search solution can greatly increase sales, user experience, and engagement.
Currently, there are two AI driven search tools in this space – Expertrec and Doofinder. Both claim to provide faster discovery, smarter search results, and increased conversions, however, each one provides different results based on each provider’s needs and budget solutions.
In this article, we will provide a complete comparison of Expertrec and Doofinder, and provide numerous reasons as to why Expertrec is quickly becoming the top choice for businesses looking for a flexible and cost effective search tool alternative
What Is Doofinder?
Doofinder is a platform that enhances eCommerce sites’ product discoverability using artificial intelligence (AI) for their search functionality.
Doofinder Features:
- AI-driven relevance when filtering for sites’ content
- Real-time updates based on users’ actions
- Multilingual capabilities
- Advanced analytics on visitors’ behaviors
- Customizable banners/advertisements/promotions
- Support for advanced (multi-layered/depth) filtering options
As online retail stores have been growing rapidly, particularly during the COVID pandemic, many want a quick upgrade from the basic search capabilities of their eCommerce platforms to use a solution like Doofinder. The applications will automatically adapt and present the most visited items, allowing eCommerce stores to easily increase their sales.
Best use: Small and mid-sized eCommerce stores that need an out-of-the-box, fully functional search upgrade solution with very little effort.
What Is Expertrec?
Expertrec is an AI powered search solution providing website search capabilities for companies ranging from small startups to large enterprise platforms.
While most plug and play solutions require little backend development time, Expertrec offers customizable options for a more flexible and economical solution.
Key features:
- AI Semantic Search & Personalized Results
- Instant Autocomplete & Typos Allowed
- Voice Search And Visual Search
- Custom User Interface Styles
- Advanced Filters & Merchandising Options
- Real-Time Analytics
- Document Support (PDF, DOC, Etc.)
- Indexing Behind Login Page
Expertrec can be implemented easily with the most popular CMS platforms & services such as WordPress, Shopify, Magento, etc., as well as with custom sites in no time at all.
Expertrec’s search functionality is easily adjustable to meet an organization’s business model due to the speed of deployment and of being able to customize the search behavior.
Feature-by-Feature Comparison
| Feature | Doofinder | Expertrec |
|---|---|---|
| Ease of Setup | Easy installation, plug-and-play | Easy CMS integration + customizable setup |
| AI Capabilities | Predictive search, real-time learning | Semantic AI, personalization, voice & visual search |
| Customization | Limited UI flexibility | Fully customizable interface & ranking rules |
| Content Support | Primarily product-focused | Products, blogs, documents, login-protected pages |
| Starting Price | ~€35/month | ~$9/month |
AI-powered site search with instant autocomplete
Deliver lightning-fast search experiences with ExpertRec
ExpertRec helps you implement intelligent autocomplete, typo-tolerant search, personalized results, and scalable server-side search — all without complex infrastructure or heavy development effort.
Quick setup • No coding required • Works on any website
Pricing
Pricing is a significant factor for every business, but it is particularly influential when an organization is less established and is seeking to grow.
Doofinder
Plans starting at ~€35/month
Pricing scales based on usage and features
Free trial is available
Expertrec
Pricing starts at ~$9/month
Multiple tiers based on pages indexed and queries
Free trial is available
👉 Expertrec would generally be considered a more cost-effective option and the best solution for Startup or SMB-type organizations.
Support & Flexibility
Doofinder
Documentation available and phoned or emailed support available.
Support quality may vary from one user to another.
Expertrec
Dedicated support team
Email or phone support available
Custom Feature Support available
When to Choose Doofinder
- You need an affordable plug-and-play solution that will help improve your search experience quickly;
- Your eCommerce website supports multiple languages;
- You desire a solution that requires very little configuration before going live;
- You do not have a need for a lot of deep/advanced customization.
When to Choose Expertrec
- The option to have complete control over their site’s search experience;
- A solution that includes expert-level AI capabilities (e.g., voice-enabled, semantic search, personalization);
- Support for other types of content besides just an online store;
- A low-cost solution that will grow with your business;
- Easy integration with minimal development effort.
Final Verdict: Expertrec vs Doofinder
Both solutions offer a significant improvement over a traditional platform search experience on a website.
If you want to make use of a simple, easy-to-deploy, and quick-to-get-started-to-use solution that requires little adjustment before being operational, then you should use Doofinder.
If you want to use a cost-effective, powerful, flexible, and scalable eCommerce search engine product that will help support the growth and expansion of your business, then you should choose Expertrec.
Conclusion
In conclusion, for almost all small-to-medium sized businesses, or many enterprise level businesses, Expertrec is the best value for providing an impressive balance between performance, customization, and affordability compared to Doofinder.
