Adding search functionality to your Squarespace or Wix website can keep someone visiting your website for a period of time or immediately send them away from your website. Visitors expect to see relevant and easy-to-read and understand results to their searches, regardless of whether they visit an e-commerce store, a blog, or a document management system. How long visitors remain on your site, how satisfied visitors are with your site, and how engaged visitors are with your site can be influenced by the search engine you use.

Why Site Search Matters on Squarespace and Wix

It is easy to build a web page using Squarespace and Wix. However, as you develop more information on your site, the built-in search options on both platforms will quickly become inadequate. Generally, when someone uses a search engine through your nonprofit’s website, it is most likely because they are looking for some very specific information (product information, a blog, pricing information, support documents, service pages, etc). If your site search engine cannot identify what the visitor is looking for, it is highly likely that the visitor will leave your website without receiving any assistance.

As a result, many website owners integrate specialized site search tools (ExpertRec, AddSearch, or Site Search 360) into their sites to improve the ease and usability of their sites through advanced features (indexing, searching, and relevance tuning) to help visitors find what they are looking for.

ExpertRec: Designed for Better Search Experiences

With Expertrec, website owners who are using Wix or Squarespace can get the benefits of using an enterprise search solution without having to deal with the traditional difficulties associated with other search solutions. Expert Rec is designed to improve how well the content on your site matches the user’s search, making it easier to implement (even if you don’t know anything about website development).

A key feature of ExpertRec is its ability to be user intent-driven and not just based on matching keywords (which many other search solutions do). As a result, when users visit your site, they will find relevant pages even if the keywords they typed into the search bar are not an exact match to what appears on your site. This improves the user experience and creates more interaction with your site.

ExpertRec will not only give users a better search experience but will also provide analytics for the webmaster to gain insight into the types of searches their visitors are making, what they are not able to find, and what types of content provide the best results in terms of engagement. These analytics can be used to optimally enhance the performance of the search functionality and to come up with an effective overall approach to the website.

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Works on Wix • Squarespace • Blogs • Business Websites

AddSearch: A Strong Choice for Content Discovery

AddSearch has established itself as one of the top products in helping users navigate through large amounts of information. With many customizable search interfaces and useful filtering capabilities, AddSearch provides excellent ways to improve the efficiency of searches by grouping similar search results together.

For sites having a large number of blog archives (e.g., many resources), AddSearch will help increase the ability to discover already-created content. Businesses with high amounts of traffic and volume may incur higher costs when scaling (it may require additional customisation), compared to their past.

Site Search 360: Focused on Simplicity

Site Search 360 is another favorite site search product among Squarespace and Wix users. Simple to set up, Site Search 360 includes such features as filtering and analytics that make it a practical option for users who want simplicity in their site search experience.

Many smaller sites will benefit from Site Search 360 as compared to native search capabilities found on some website platforms. However, if an organization wants or requires more advanced search intelligence or deeper relevance optimization capabilities, they will have to look for another solution.

Which Search Solution Is Best for Squarespace and Wix?

To answer this question, you first need to consider what your overall design goals are for your websites. If your primary goal is to provide visitors with a content discovery of all of your content, and enable them to easily find their content, then AddSearch would be your best choice of the three, as it has many features that have been specifically designed to help you with this type of search engine when you have a lot of content.

They only need a basic site search solution that requires you to start with only basic functionality. Site Search 360 would be the easiest solution to start with.

It provides your visitors with extremely relevant search results and has the ability to provide actionable analytics and create a search experience that can convert your visitors into customers. It is likely you will want to use ExpertRec as your search solution. ExpertRec is easy to use, highly customizable, offers AI-based relevance in the returned results, and it is affordable, which makes ExpertRec a perfect solution for anyone who is looking to grow their Squarespace or Wix websites.

Final Thoughts

Most users will use the search feature when browsing a site, as opposed to clicking links or navigating menus, and creating a positive experience in terms of search will lead to increased user engagement and decreased frustration, but most importantly, users will also be able to find their desired information or products faster than ever before.

With ExpertRec, you’ll have a site search that is easy to use, relevant, and has measurable results. In addition, by providing your site visitors with what they want, you’ll build a long-term relationship with them and avoid losing them as a potential customer.