AI search visibility for Shopify helps merchants make their products easier for customers to find, even when shoppers don’t use the exact product names or keywords. Consider a situation where someone arrives at your Shopify store searching for a “waterproof black travel bag for under budget.” The visitor already knows what they want, enters the keywords into the search field of your site, and instead of getting the relevant product listings, they end up getting unrelated results, or even worse,
“No results were found.” After that, what happens? They leave the site.

For those merchants using Shopify, the situation may seem harmless at first, but it is, in fact, a huge issue. Even if you provide a fantastic product, your website looks attractive, and your marketing efforts lead to thousands of visitors coming to your store, you are still going to lose money if people are not able to find what they want on your site.

This is where the AI search visibility comes in handy. With a proper AI-driven search capability, it is possible for Shopify merchants to increase the degree of findability of their products for shoppers.

What is AI search visibility?

AI search visibility includes much more than just showing items in the results of a search. It is about making sure that all variations of any given product appear in the results, not just using the precise words used in the product title. There is no need for the customer to use the words of the product title while searching for it.

For example, the product called “women’s lightweight running shoes”. When searching for this kind of product, a customer may use expressions like “comfortable shoes for jogging”, “lightweight shoes for running” or “running shoes”.

This is a tricky issue when it comes to conventional Shopify search since there is no close match between search expressions. With a search powered by AI, the customer will be able to find the right product.

Even a slight change will simplify the experience of shopping for the client.

Why Shopify Merchants Need Better Search Visibility

Consider your Shopify shop like a big supermarket.

Picture large shelves with goods everywhere.

A customer enters the store and approaches a staff member.

This customer asks where to find a weekend trip item.

If the store assistant replies “There is no such product in the store,” the customer will leave feeling disappointed.

The same applies to online shops.

You must realize that customers don’t know about your products.

They may search with the following terms: need, wish, issue, color, size, characteristics, etc.

Thus, Shopify should be able to decode search terms.

How ExpertRec Helps Improve Shopify Search Visibility

At this stage, ExpertRec could be a significant player in your Shopify store.

By making use of its innovative search engine, ExpertRec enables a person to get a relevant search experience.

This technology is able to understand different searches.

When a customer uses words with similar meaning but different phrases, thanks to ExpertRec, they will still get a corresponding product.

Let’s take another example. A seller with the product named “Cotton Oversized Summer Tee” gets a customer search for “loose cotton top” or “deep cotton shirt”.

The customer uses varied keywords but still does not reach the exact product definition.

AI-POWERED SEARCH FOR SHOPIFY STORES

Help shoppers find the right products faster with ExpertRec

ExpertRec helps Shopify merchants create a smarter search experience with relevant results, intelligent product discovery, typo-tolerant search, and powerful search features that help shoppers find what they need with fewer clicks.

Try ExpertRec for Shopify →

Smarter search • Better product discovery • Faster shopping

Study the search habits of your intended consumer.

Here’s a brief search activity that is common online.

Take, for instance, that you sell electronic products. As an example, your product goes by the name “Wireless Bluetooth Noise Cancelling Headphones.”

Now let’s assume that there are five clients that you have to cater to.

· The first one uses the search term “Bluetooth headphones.”

· The second customer utilizes the words “travel headphones.”

· The next client goes ahead to use “noise-cancelling headsets” in the search.

· The next customer then makes use of “wireless headphones.”

· The last consumer searches using “airplane headphones.”

You might be curious as to whether the search program could connect these people as looking for the same product.

This is one kind of consumer search that those selling their goods on Shopify must be aware of.

They do not search like a directory but like human beings.

From Search Box to Product Discovery

Good e-commerce search cannot end once results are displayed.

It should help users find products they didn’t know they were looking for.

This is when elements like search suggestions, filters, relevant results, and smart ranking can enhance the user experience.

Through ExpertRec, Shopify merchants are able to build a search engine with a highly personalized search experience, allowing users to narrow down the search and find the desired product with a minimal number of clicks.

For example, if someone searches for “laptop bag.”

Then he likely wants to filter the results by color, size, brand, price, and specifications.

A good search experience will help him find the right product without browsing through numerous product pages.

Don’t Let “No Results Found” Become Your Salesperson

Among the various messages that can be frustrating in ecommerce, the message “no results found” is one of the worst offenders.

There are times when a product is there, but it is not being found simply because the customer is using a different phrase.

Your store may sell “sneakers,” while the user types in “trainers.” The retailer may be selling “cell phones,” while the user is looking for “mobile phones.”

If your search is unable to determine the connection between the terms, you are most likely to lose a customer for good.

ExpertRec gives merchants on Shopify an opportunity to build a more flexible search that can bring more relevant products to customers even if they do not know the right terminology to use while looking for goods.

The Bigger Opportunity: Turn Search into a Sales Tool

Your search bar on Shopify is not merely a tiny box on your site.

It has the ability to be a momentous tool for finding your product.

Visitors to your site who use the search function usually have a specific inquiry, which is why they are searching for something.

The question is whether your business has the ability to respond.

Through ExpertRec, merchants on Shopify can allow their customers to further enhance their product discovery since this solution will improve their search experience.

Instead of forcing your customers to search your entire catalogue, you can now make your catalogue do the work for you.

Final Challenge: Try This on Your Own Store

Head to your Shopify store for a search marathon – you’re going to look for a total of three things today.

Initially, search for a product using its name.

Then search for it using a word of the same meaning.

And lastly, describe the product as a customer – for instance, “sneakers” instead of the product name.

Check the results.

Was your store able to understand your search?

If the answer is no, then there is a chance that customers experience a problem when searching for your products.

An enhanced search experience can eliminate that issue.

ExpertRec helps store owners improve their search so that customers can find the related products faster and proceed to the checkout.

If your customers are already searching for your products, make sure your store meets their demands.

Find out more about ExpertRec for Shopify.