Once a customer comes to your website and conducts a search:

“mixer Grinder for dosa batter at a budget of ₹5000”.

You have the right product.

But then what happens?

Did they manage to find what they were looking for?

Do they click?

Did they leave?

Do they buy something?

More importantly, do you know their reason for making the search query?

Say hello to AI tracking tools!

Shopify’s search box is not merely a means for customers to perform searches; it also provides insight into customers’ needs.

What Is an AI Search Tracking App?

An AI Search Tracking App can be explained as a tool similar to a detective.

It keeps a record of all the queries typed by the customers within Shopify.

Examples of these queries could be:

“A chair costing below ₹8,000”

“A school waterproof bag”

“A wireless keyboard for laptop”

“A king-size cotton bedsheet”

A search analytics solution is important not only in capturing the search queries; it has a role to play in understanding:

• What people are looking for
• What they get from their searches
• What they did not get
• What products they clicked
• What results converted into sales
• What searches are gaining popularity right now

ExpertRec’s analytics is a systematic tool that provides one with detailed reports about common searches, high-ranking searches, popular searches, clicks, failed searches, clicks, etc.

Why Is It Important for Shopify Stores to Monitor Searches?

Suppose you are selling home furniture…

You realize that clients demand:

“study table for below ₹7,000.”

You have a total of five study tables on your site.

However, only two of them are below ₹7,000.

Now, you have valuable insights.

You can create a collection of affordable study tables and ensure high visibility of these products.

Additionally, you should check if consumers have been engaging with the products and making purchases.

If there were no search analytics, you might have never even realized such demand existed.

Your consumers actually say:

“I know what I want.”

You just need to figure this out.

Search Analytics as compared to AI Search Tracking: What are the differences?

Though these terms may seem complicated, they are quite simple in essence.

Search analytics explains what has happened.

AI-based search enables the retailer to understand what the customer means.

For instance, one user searches for:

“phone charger for iPhone 15”

Another might search for:

“iPhone 15 charging cable”

Another user could search for:

“charger apple 15”

The shopper may not know the official name of the product.

AI search helps to associate these phrases with a relevant product.

ExpertRec provides for AI-powered search, synonyms, semantic search, autocomplete and error handling functions that help users to find products more efficiently.

The 5 Search Metrics Every Shopify Merchant Should Watch

To become a data analyst, there is no need.

Follow these 5 simple rules.

1. Most Searched Keywords

This will help you determine what your customers are after.

For instance, if you are selling cosmetics.

Here is how your statistics look:

“SPF 50 sunblock” – 1200 queries

“Vitamin C serum” – 900 queries

“Facial wash for oily skin” – 650 queries.

This gives you an idea of people’s preferences and allows you to enhance your offering.

2. Zero-Result Searches

It is crucial to check this number. Suppose a buyer searches for the 65 W type C laptop charger. You have compatible chargers in stock. But the search yielded “No results found.” That is alarming. The customer has no idea regarding your product.

Zero results report helps identify these problems and if you need to change your synonyms, product details, and catalog information. ExpertRec offers analytics with the provision for the zero result report.

3. Click-Through Rate in the Search

Suppose you have 500 search requests for “wireless headphones below ₹3,000.” Your search engine reveals some products, but it only gets 50 clicks. This is a significant figure to pay attention to.

The products may still be relevant to the users, but they might not be listed in the first pages of results. Furthermore, the search might not provide relevant ranking results. For some reason, customers may be looking for products that do not come up in this specific search. All of these problems can easily be solved with the help of search engine analytics.

4. Unclicked Searches

This is another interesting development.

A user has searched for:

“waterproof backpack under ₹2,500”.

Your store displays products.

However, the user has not clicked on anything.

This is different from a zero-result search.

Products have shown up.

But the issue is that the search results didn’t appeal to the customer.

This can enable you to analyse the factors like product relevance, ranking, images and pricing.

5. Searches That Generate Revenue

Searching That Makes Profits

Search volume may be important.

But revenue is what really counts.

Let’s look at these figures:

Which one would be more useful?

Though many search volumes appear to be better, it is not true in every case.

The search on “laptop backpack 15 inch” gave much better revenue but with a lower search volume.

AI-powered search analytics for Shopify

Turn Shopify searches into actionable customer insights

ExpertRec helps Shopify merchants understand what customers search for, what they click, what they don’t find, and which searches can lead to sales. Improve product discovery with AI-powered search, autocomplete, synonyms, semantic search, and search analytics.

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AI search • Search analytics • Better product discovery

The Role of ExpertRec in Shopify

At this juncture, it is essential to recognize the importance of ExpertRec. The Search & Discovery application which Shopify offers is mobile-friendly and includes a number of useful features for conducting searches, filtering, and keeping track of products.

However, businesses with bigger stores may have need for some more sophisticated search features, analytics, and custom solutions. In this context, it should be noted how ExpertRec showcases the difference between regular search functions and the advanced search features.

The ExpertRec analytics solution provides merchants with a combination of AI and analytics capabilities in order to help them better perform their search processes.

As a result, one can track such aspects as the following:

• What was searched by customers?
• What was not found?
• What did customers click?
• What were the popular queries?
• Which queries helped sell products?

Thus, this results in a closed loop as follows:

A Real Shopify Example

A Real-Life Example with Shopify Imagine selling women’s handbags and finding out that hundreds of searches are done by your customers for the term “office bag with space for laptop under ₹2,500.”

You already have the necessary products in your arsenal. You start asking yourself the following questions: Are the handbags present in the search results? Are customers clicking on the products?

whether they are searching for terms like “work bags” or “laptop office bags.” If your customer searches for these terms multiple times, you know something is brewing here.

You can improve your product descriptions and add relevant keywords to help your customers find the right products.

The Importance of ExpertRec in Using Search Data

ExpertRec does not regard search as merely a mechanism in your Shopify store.

It serves as a smart tool for product discovery while allowing store owners to gain insight into customers’ search behaviors.

The analytics panel provides search results that users can analyze for different dates, thus enabling store owners to determine their trends and find out where they need improvements.

Since the search behavior keeps on changing, it wouldn’t be enough to use this data just once and forget about it. A term which was rare last month may turn out to be one of the most frequently searched terms this month.

Consumers will tell the producers what they want; it is only necessary to listen to them.

Conclusion: Only Track Customers’ Actions but Also What They Are Thinking.

With Shopify analytics, you’re able to get the big picture of how many visitors came to your store.

But your search bar can give you much more targeted information: what they were looking for.

For example, if someone types “study table with storage for under ₹7,000,” all of that information is given to you.

AI-powered search tracking apps allow Shopify merchants and users use such information wisely.

ExpertRec combines smart product search and search analytics, allows to have a better discovery experience for the customers.

So when someone uses your Shopify search, don’t only ask whether visitor found the desired item, ask yourself what their search tells you about their preferences.