As the holiday season winds down and year-end looms, many eCommerce brands are busy executing their major campaigns. But if you feel like you might still squeeze out a little extra, you’re in the right place. Here are six high-impact campaigns you can activate now — with minimal lead time — to push more revenue in the final stretch of the year.

1. Flash Sale with Countdown Timer

Why it works: A visible ticking clock creates urgency and drives quick conversions.

Example: Launch a “48 Hours Only: 40% off — while stocks last” sale right before year-end.

Implementation tips (with ExpertRec mindset):

• Add a dynamic countdown timer on your homepage, email header, and checkout page.
• Use your recommendation engine to surface the items you want to move fast (e.g., slow-moving SKUs or overstock).
• Sync inventory status so the messaging (“while stocks last”) remains accurate.
• Promote the flash sale via email, website banner, and social posts — emphasise “final chance in 2025”.

2. Limited-Edition Gift Bundles (Holiday Express)

Why it works: Bundles give convenience and value, especially for time-pressed shoppers.

Example: Mid-December push: “Holiday Express Bundle – ships within 24h” combining several products into a ready-gift set.

Implementation tips:

• Use your site search & recommendation logic to create bundle offers (e.g., “Buy A + B + C at a special price”).
• Promote via a dedicated “gift bundle” landing page, email campaign and site pop-up.
• Emphasise scarcity: “Limited quantities”.
• Tag the bundles in your analytics/recommendation engine so you can monitor uplift and conversion behaviour.

3. Thank-You & VIP Early Access to January Sale

Why it works: Rewarding your best customers fosters loyalty and gives you early revenue before the public gets access.

Example: Send on Dec 27: “Thank you for shopping with us – VIP early entry to our Jan Sale starts now.”

Implementation tips:

• Segment your customer base based on purchase history (top spenders, frequent buyers) using your customer data layer.
• Offer a special code or private landing page for VIPs.
• Use your site search/recommendation engine to pre-target with items you’ll feature in the Jan sale.
• Measure conversion rate for VIP access vs public launch.

4. “New Year, New You” Post-Holiday Upsell (Jan 1-10)

Why it works: After the holidays, many shoppers shift from buying gifts to buying for themselves — or starting fresh.

Example: Jan 2 email: “You’ve been shopping for others – now it’s your turn. Here’s 30% off our new spring collection.”

Implementation tips:

• Use your recommendation engine to re-target shoppers who purchased gifts (i.e., baggage from holiday activity) and show them “personal treat” items.
• Create landing pages for “self-care”, “new you”, or “spring prep” segments.
• Leverage behavioural data: show products around self-improvement or style refresh.
• Track how many gift-buyers convert into personal shoppers in this window.

5. Win-Back Inactive Customers with Time-Sensitive Offer

Why it works: It’s often less expensive to re-engage existing customers than to acquire new ones — adding urgency amplifies the effect.

Example: December 29: “We missed you! Reactivate your account with a one-time 25% off – this week only.”

Implementation tips:

• Define “inactive” (e.g., no purchase in 6–12 months) and segment via your customer data.
• Use a recommendation engine to feature items similar to their past purchases (or complementary).
• Trigger a time-sensitive offer — emphasise “offer ends 31 Dec”.
• Use email + site pop-up when they log in (or attempt to log in) to prompt return.
• Monitor reactivation rate and compare the cost of re-engagement vs acquisition.

6. Cause-Led Holiday Campaign: Give Back & Purchase Incentive

Why it works: Consumers feel good about purchases tied to a purpose — especially during the holiday season.

Example: From Dec 15-31: “For every order this week, we’ll donate one meal to local food banks.” Combine with a discount or free gift to boost uptake.

Implementation tips:

• Create a landing page explaining the cause, the incentive and how many meals/donations you’ll support.
• Use social proof: “We’ve donated 500 meals so far” — update in real-time if feasible.
• Use your recommendation engine to highlight “impact items” or best-sellers tied to the campaign.
• Promote via email, social, banner and site pop-up.
• Post-campaign: share results and thank customers to build goodwill and loyalty.

Final Thought

Even if you’re already ramping full-throttle for Q4 and the holidays, these six “last-minute” campaigns offer strategic ways to extract extra value — whether by engaging new or existing customers, accelerating conversions, or building goodwill.

If your team uses a powerful site search & recommendation engine (like ExpertRec) combined with campaign-agnostic tools (email, pop-ups, landing pages), you’re well-positioned to execute these quickly and measure their impact.

Here’s to finishing the year strong — and starting the next one even stronger.