In your Shopify business, you might be selling thousands of items. But do you really understand which products are clicked, searched, and purchased by your customers?

That is where the analysis by Shopify becomes a helpful tool.

Like you are selling devices for the kitchen, for example, a customer types “blender for chutney for less than ₹3,000”. Even though you are selling quite a lot of items of this kind, simply knowing that there was a search does not give you enough information about the behavior of a customer.

What you want to learn is:

• Which product appeared on the list of results after the search?
• Where this product was placed in the list of results
• Whether it was put in the cart
• Whether the sale was completed
• What product is getting clicks and views but is not sold in the end

At this moment, analyzing search results on a product level gives much clearer insight into the data.

ExpertRec helps to go beyond keeping track of how many searches and clicks on separate items were made. It will also tell you a lot about the individual products used search best-selling products.

What Is Shopify AI Search Analytics?

To understand Shopify AI search analytics, simply think of it as a detective to help you with your Shopify store. It looks into what people are searching for and what those individuals do after that.

This information is much more useful than simply knowing that “mixer grinder” was searched 1,000 times. This data gives you much more useful information than just realizing that “mixer grinder” is searched 1,000 times.

You can begin to formulate better inquiries:

• What products excite customers?
• What products are overlooked?
• What products actually generate revenue from searches?

This is the real advantage of product-level analytics.

Importance of Product-Level
Performance

Let’s assume that you are running a Shopify business and have 100 products in your
inventory. According to your data analysis, Product A earned 2000 search clicks, while Product B had
only 700 clicks.

Your instant thought is that Product A is the winner.

But look at the situation more closely:

• Product A created revenue of ₹18000 through search clicks.
• Product B made ₹45000.

This makes Product B much more attractive.

Therefore, it is evident that clicks do not tell you the whole story.

ExpertRec provides Shopify retailers with product performance evaluation capabilities through metrics, such as search click position, most-clicked product, trending products, and best-selling products in search by connecting to GA4.

SHOPIFY AI SEARCH ANALYTICS

Turn Search Data Into Smarter Product Decisions

ExpertRec helps Shopify stores understand what customers search for, which products they click, and which products drive sales with powerful AI-powered search analytics.

Start Free Trial →

AI search • Product analytics • Smarter Shopify search

5 Product-Level Insights Shopify Merchants Should Track

1. Top products clicked on

Which items come up in search and get the highest clicks?

You can see which items people click on most.

For example, if your stainless-steel water bottle priced at ₹1,499 keeps appearing at the top of this list, you can:

• Showcase it on the homepage
• Make a collection of relevant items
• Cover it in your marketing
• Have a few complementary items in stock

ExpertRec has a Most Pressed Products report in its Product Performance analysis section.

2. Search Click Position

The position of a product in search results is important.

Let’s say your air fryer costs ₹2,499, and it is clickable each time the item appears in position 2 but does not receive any clicks when it appears in position 10.

This shows that the item has decent visibility.

ExpertRec tracks the average position of the click on products in search results, thus indicating whether the products are being discovered or pushed lower in search results.

3. Trending Products

What is currently out of fashion?

Let’s assume you’re in the business of stationery products. Last month we saw the popularity of not on the marketplace.

However, this month, when you check your statistics, you find out that people suddenly
started showing interest in the exam preparation planners, with the price of
Rs. 299.

This piece of information may be used to make your product more visible at this
point. For more detailed reports on trending items, you’ll need GA4.

4. Top Revenue-generating Products According to Search

Things are about to get interesting. A product can attract fewer clicks and still
make significant revenue. For example: Water Bottle for ₹599: 1,000 clicks resulting in ₹12,000 of revenue.

Premium Bottle of ₹1,999: 400 clicks resulting in ₹32,000 of revenue.

Which one should be a point of focus? The second one.

In case GA4 is integrated, ExpertRec can show the top revenue-generating products.

5. Products That Are Visible but Not Clicked

This is one of the easiest opportunities to miss.

Imagine shoppers look for: “college backpack with laptop compartment.”

Your product hits the results 500 times. But customers do not click on it.

This can mean that there is something wrong with:

• Relevance of the product
• Title of the product
• Image of the product
• Ranking of the product
• Pricing of the product
• Search intent

ExpertRec has the feature of unclicked queries.

The Role of ExpertRec in
Providing Shopify Businesses with Product Performance Insights

ExpertRec’s capability allows Shopify to gain more insightful information. It helps keep track of customers’ searches, clicks, zero-result searches, search habits, and product performance statistics, all of which can be monitored on the dashboard of ExpertRec.

The tool supports advanced AI-driven search options such as semantic search,
autocomplete suggestions, synonyms, personalized search options, filtering
features, and ranking systems.

Consider this scenario: a customer types in the keyword “cheap mixers for chutney
making, budget of ₹2,500”. The AI-assisted searching tool will gather more insights into the searcher’s
intentions rather than seeing different keywords one by one.

Once you have checked this data, you can decide whether the products being mentioned are
actually clicked on.

A Simple Weekly Task for Shopify Merchants

There’s no need to spend time on every report. Make it a point to check once a week:

1: What are the most common searches?

2: Which products get the most clicks?

3: Which products are going up?

4: Which products are visible but do not have clicks?

5: Which products bring me money in searches?

6: Are there any searches with no results?

After that, just take one little step.

You can

• Choose to edit the title of the product.
• Select the word that means the same as your original word.
• Even get your product ranked differently.
• Just spread the word about the trending product.

Small changes on the search may lead to big results.

Don’t Allow Your Search Box to
Convert into a Black Hole

Your Shopify search bar is more than just something to help you navigate through your store.

It’s an opening into your customers’ desires.

For example, if 500 people search for “₹1,500 office backpack”, it means something.

Similarly, when 300 people search for “4 litres air fryer”, that gives other information.

If a product also receives a lot of clicks and sales from search, it means something important.

With ExpertRec, Shopify sellers can convert their search behavior into useful information, not simply watching the number of searches go up or down.

Remember: your customers already show what they
want. The main question is:

Are you paying attention to your search data?