B2B websites have to make it easy for visitors to find the information they want (product specs, case studies, pricing info, technical documents, support info) when they search for solutions; and a good site-search experience helps convert visitors into leads or cause them to lose out on a potential lead. So, if you’re comparing different solutions for a site-search solution, check out ExpertRec, Coveo, and SearchUnify.

The challenge for many B2B companies is to have a search solution that provides relevant results and is easy to implement. ExpertRec stands out because of its AI-based search, easy to integrate, and powerful customisation, which support improving the end-user experience and increasing conversion rates.

Why Site Search Matters for B2B Websites

B2B websites typically provide a significant amount of detailed and technical information as compared to B2C websites. Many users come to these websites with a defined need and do not wish to spend time looking through multiple pages trying to determine if the product or service offered will meet their needs.

Users who can easily access product catalogs, technical documents, services, and industry resources are likely to stay engaged with your site longer; therefore, your sales team will have a greater chance of receiving a call from those users. Users who have a negative website search experience will typically leave the site without contacting a member of your sales team, resulting in higher bounce rates or missed business opportunities.

ExpertRec: Built for Fast and Relevant B2B Search

ExpertRec provides assistance in allowing businesses to improve their search experience without adding complexity to the process. The platform is easily integrated into most websites with little effort and produces highly relevant search results via AI-assisted ranking.

One of the key benefits of using ExpertRec for B2B is its flexibility. Whether your site has product info, whitepapers, blogs, documents or files available for download, ExpertRec can index and organize content depending on how your business needs it indexed and organized.

In addition to customizing the search interface to your brand, you also receive detailed analytics on what users are searching for, allowing you to provide your visitors with a seamless experience while giving you additional insight into what they are looking for.

Coveo: Enterprise-Level Search Intelligence

Coveo provides enterprise-level search capabilities through its incredible search personalization technology. Enterprises select Coveo as a solution to provide a single point of access to a variety of content sources, as well as to provide highly customized and tailored results for all end users.

While Coveo offers many capabilities that add value to an enterprise, Coveo implementations tend to be more complicated and may require additional technical support during implementation. For companies looking for advanced AI and personalized searches across multiple applications, Coveo may be a viable option.

Many mid-sized B2B businesses will likely find that the implementation and ongoing maintenance of Coveo is beyond what they need.

AI-Powered Search for B2B Websites

Turn Website Searches Into Qualified B2B Leads

ExpertRec helps B2B companies deliver fast, relevant search results across product pages, technical documents, case studies, support content, and downloadable resources. Improve content discovery, increase engagement, and generate more qualified leads without complex implementation.

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Fast deployment • AI relevance • Analytics & insights • No coding required

SearchUnify: Search Focused on Customer Support

SearchUnify helps businesses enhance customer service by deploying AI-based search functionality into their support portals, knowledge bases, and customer support environments, providing users with immediate access to support content. When customers who have extensive service environments incorporate SearchUnify, they will likely improve their self-service experiences and decrease the volume of support tickets generated by customers. However, if a company wants a more comprehensive website search solution that indexes additional content types, such as marketing materials, product pages, and lead generation assets, it may need to evaluate a more flexible search engine solution alternative.

Which Site Search Solution Is Best for B2B Websites?

Your objectives must guide the decision you need to make.

When looking to develop a large enterprise ecosystem, with various content repositories and a complex set of personalized user experiences, one potential solution is Coveo.

If your site is mainly a support and knowledge base, then SearchUnify may be good for your needs.

If you want an inexpensive, simple solution for providing an easy-to-deploy AI search experience for improved content discovery, better user experience, and supporting lead generation across your entire B2B site, then ExpertRec provides the best overall mix of features, customizability, and simplicity.

Why More B2B Companies Are Choosing ExpertRec

B2B purchasers desire immediate access to data; they are not willing to scour through complicated menus or dozens of pages for information. ExpertRec assists in modernizing the way businesses provide their target audience with a proper searching experience by enabling visitors to find precisely what they are looking for within seconds. Delivering fast and relevant results using artificial intelligence, customizable site search interfaces, substantial analytics for decision making, and effortless installation make ExpertRec a perfect alternative for any B2B company seeking improved searchability and results without having to deal with an elaborate enterprise-type system.

As more and more B2B eCommerce websites continue to expand, having an intelligent eCommerce website is also becoming a necessity to improve the user experience, provide a better user interface, and produce a greater quantity of qualified leads.

Final Thoughts

The way users interact with your B2B site can be greatly affected by the type of search system you choose. Both Coveo and Search Unify offer great enterprise level type of features but businesses want a solution that provides powerful search results, easy to use, affordable, as well as providing end to end support on the search process (or the ability to provide that level of support if needed).

ExpertRec solves this issue by providing an AI-based search technology, simple to set up and use, with custom search options, offering analytical reports on how the search system performs without the hassle of using complex enterprise search solution offerings. If your B2B company is trying to get users to find what they need sooner, get more users to interact with you, and give you a higher percentage of qualified leads, ExpertRec will be there with you as you grow as a B2B company and continue to expand your online presence.