Personalised experiences have become the backbone of modern eCommerce. Shoppers expect search results, product listings, and recommendations that reflect their tastes, recent activity, and intent — instantly. Whether your audience includes retail customers, industrial buyers, or repeat business clients, delivering a one-size-fits-all search experience simply isn’t enough anymore.
This is where ExpertRec Personalisation transforms how businesses deliver product discovery. By combining intelligent search ranking, automated recommendations, and real-time user segmentation, ExpertRec empowers your site to offer the most relevant experience for every visitor — without requiring extensive manual rules.
Below, we explore how ExpertRec helps you automatically personalise search and drive higher conversions, deeper engagement, and more accurate product discovery.
1. Variant-Aware Personalisation: Show the Right Product, Right Away
When users search, the first impression matters. Showing the wrong product variant — incorrect colour, size, material, or finish — can frustrate buyers and erode trust. ExpertRec eliminates that problem with variant-aware personalisation.
With ExpertRec, your store can automatically:
- Display the correct variant thumbnail based on user search intent
- Reorder product variants (sizes, materials, finishes) based on demand or relevance
- Dynamically adjust results to reflect preferences such as premium, budget-friendly, or eco-friendly variants.
- Identify patterns such as “detail-oriented buyer,” “brand-loyal shopper,” or “value seeker”
For example, if a user searches “black steel rack 180cm”, ExpertRecognizes all attributes — colour, material, dimensions — and places the correct variant at the top of the results. No more mismatched thumbnails or confusing product displays.
Accurate first impressions lead to higher click-through rates, fewer returns, and more satisfied shoppers.
2. Automated Recommendations That Learn From Every User Interaction
Search personalisation goes beyond the search bar itself. It also includes the surrounding experience — guiding users toward the right products even if their initial query isn’t perfect.
ExpertRec includes plug-and-play recommendation widgets that automatically refresh based on user behaviour:
- Frequently Bought Together
- Similar Products
- Recommended for You
- Recently Viewed
- Trending Today
- Bestsellers
These widgets are powered by behavioural data, improving every time your shoppers interact with your site. No need to manually configure rules or merchandise individual products — ExpertRec’s AI handles the optimisation.
Benefits include:
- Higher average order value (AOV)
- Reduced bounce rate
- Increased product discoverability
- Personalised journeys for new and returning users
By making product exploration intuitive and relevant, ExpertRec increases the likelihood that your users will find what they’re looking for faster.
3. Real-Time Personalisation With Intelligent User Segmentation
Even if two users search for the same term, their intent may be very different. One may be price-sensitive. Another may prefer premium brands. A third may be a returning customer with specific order history.
ExpertRec’s personalisation engine identifies these behavioural patterns and sorts users into real-time segments — automatically.
ExpertRec segmentation includes:
- Price-conscious shoppers
- Premium shoppers
- Fast repeat buyers
- Brand-loyal customers
- High-intent buyers
- First-time visitors
- Bulk/enterprise buyers
Each segment receives a tailored search experience. For example:
- A price-conscious visitor searching for “wire cutter” might see more budget options boosted.
- A brand-loyal shopper might see their favourite brands surface higher.
- A professional/enterprise buyer might see heavy-duty options first.
This level of automatic segmentation ensures that every search result page feels uniquely crafted for the user.
Why Automatic Personalisation Matters Now
Shoppers don’t just appreciate personalisation — they expect it. Without it, your store risks losing customers to competitors who offer faster, more intuitive, and more relevant results.
ExpertRec gives your business:
- Reduced friction in product discovery
- Higher search-to-purchase conversion rates
- Lower return rates
- Behavioural insights that improve over time
- Seamless personalisation without heavy manual work
- Optimised merchandising for both B2C and B2B use cases
As your catalogue grows and buyer expectations rise, automated personalisation ensures your search experience stays ahead.
Get Started with ExpertRec Personalisation
If you’re ready to transform your on-site search into a personalised, high-conversion experience, ExpertRec can help.
With AI-driven recommendations, user segmentation, and variant-aware display, ExpertRec enables smarter search experiences — automatically.
